ICP definition
Identify the companies, buyers, problems, and intent signals that indicate genuine demand. Build a clear target account list that provides the foundation for effective ABM.
▸Filippo Irdi · Freelance B2B Marketer
Turn your GTM strategy into AI agents that execute around the clock.
👋 I'm Filippo Irdi, a freelance B2B marketer based in Amsterdam. Over the past six years, I've worked as a consultant, individual contributor, and manager. Now I build AI-powered GTM playbooks that help B2B SaaS companies go to market, and I document each process on YouTube.
Built · Live Article · Analysis @fils-n1g
01The thesis
Make go-to-market part of your product.
I integrate AI agents into your product architecture to turn the four foundations of B2B go-to-market into connected systems that continuously execute and improve.
Positioning
Turn customer insight into a clear, differentiated message that explains why your product matters, who it is for, and why buyers should choose it.
Creative production
Turn your positioning into relevant ads, articles, campaigns, webinars, founder-led content, and sales assets at scale.
Distribution
Reach your ICP through ABM campaigns, paid media, organic content, AI search visibility, and useful branded tools embedded directly on your website.
02Built
The build log
I build small products, develop their go-to-market systems, and document what works, what fails, and what I learn.
All built
03Journal
My GTM journal
My strategic notes on building better B2B go-to-market systems with AI agents.
All articles
04About
Filippo Irdi | Freelance B2B Marketer
Over the past six years, I've built growth and demand generation programs across B2B SaaS and technology. At Techleap, Unmuted, Samotics, and Orderchamp, I worked as an individual contributor, agency consultant, and marketing lead — owning everything from CRM and paid and organic channels to ABM, product marketing, and pipeline reporting.
Now, as a freelance B2B marketer, I use that experience to build small products and AI agents that turn GTM strategy into working systems. Each playbook connects ICP definition, positioning, creative production, and distribution — and I document the process so other B2B teams can apply what works.
More about FilippoReady to put your GTM strategy to work?
Let’s turn your ICP, positioning, creative production, and distribution into an AI-powered operating system.