Build the marketing system
behind your revenue target.
Hi 👋 I'm Filippo Irdi, a marketer specializing in marketing strategy and operations. I help B2B SaaS companies build marketing systems that get their value proposition in front of the right customers and turn buyer intent into predictable pipeline.
What I do
Positioning
We sit down and spar on the problem you actually solve. What category are you in? Who do you replace? Why would a buyer pick you over doing nothing? We leave with a clear explanation of what your product solves and for whom.
Messaging
We start by aligning your team on who your ideal customers are and what their use cases look like. How do we make your product simple to understand? How do we make the cost of doing nothing hard to ignore, while showing buyers why they need you to win in their market? Then we take that message to market.
Strategic narrative & founder brand
We zoom out to your market. What's your point of view on where it's going? What's your vision, and what does the old way get wrong? That becomes the story buyers retell to their team, and the backbone of how you show up as a founder.
Audience & account targeting
We turn your ICP into real lists: the companies, the roles, and the people inside them. You walk away with target account lists your campaigns and sales team can work from.
Demand generation
We educate your industry on the problem you solve, with LinkedIn posts, articles, and small interactive tools like calculators. Most of your market isn't buying today, so we build trust with them now and capture demand from the ones who are.
Performance marketing
We capture the leads that are ready to buy. We show up in front of people who visited your website and people searching high-intent terms, so your brand is visible right when they're about to buy.
Signals & sales reporting
We track who engages, what they read, and when they come back, so your sales team reaches out at the right moment. Better timing wins more deals, shortens the sales cycle, and helps your reps hit quota.
When to hire me
Most scaleups hit the same wall. After the first customers come in, founder-led growth stops scaling. That's when you need a repeatable system that keeps your story consistent, reaches the right accounts, and turns intent into pipeline.
Book a free callFilippo Irdi | Freelance B2B Marketer
Over the past six years, I've built growth and demand generation programs for different B2B scaleups both in-house and as a consultant. As a freelancer now I help companies set up their marketing system and then train their team to run it.
Questions people usually ask
Do you work on a project or an ongoing basis?
Both. A project has defined deliverables, a fixed scope, and an end date, like sharpening your positioning or setting up signal tracking. An ongoing collaboration is for teams that want me running and improving the system month after month. We pick the format together on our first call, based on where you are.
How much of your time do I get?
Typically between 32 and 64 hours a month, and those hours go to your project only. We agree on the number up front, based on how much we’re taking on.
Can you train our marketing team to run marketing operations?
Yes. We run the work side by side first, so your team sees how the campaigns, signals, and reporting fit together. Then they take the lead while I coach. I document the setup and the playbooks along the way, so by the end your team can run the day-to-day operations on their own.
Can you provide support after the project ends?
Yes. Once the project wraps up, we can switch to a lighter monthly setup: a few hours to review results, answer your team’s questions, and keep the system tuned.
Ready to book an introductory meeting?
Let’s turn your ICP, positioning, creative production, and distribution into a working operating system.