Filippo Irdi | HF

Fractional Head of Growth

B2B Marketing That Drives Revenue Growth

If growth feels unpredictable, it comes down to positioning, acquisition, and retention. Together, we identify the strongest growth levers and build the roadmap your business units need to achieve revenue goals.

Case studies

How we connect strategy to revenue.

Real results from B2B SaaS companies that fixed their ICP, built scalable systems, and tracked signals for growth.

Case study

Nova Labs

How Nova Labs sharpened ICP and repositioned their category message to improve SQL quality.

ICP DefinitionMarket SizingPositioning
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Case study

Vertex Commerce

How Vertex Commerce built a repeatable content and distribution system for demand capture.

Content StrategyChannel DistributionAutomation
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Case study

Pulse Analytics

How Pulse Analytics introduced signal tracking to prioritize pipeline opportunities.

Signal TrackingPipeline VelocityLead Measurement
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