▸Filippo Irdi · Freelance B2B Marketer
Build the marketing system behind your next revenue target.
Hi 👋 I'm Filippo Irdi, a marketer specializing in marketing strategy and operations for B2B scaleups. I help companies at €1M–€30M ARR build marketing systems that turn positioning, campaigns, and buyer intent into predictable pipeline.
01Does it sound familiar?
Most mature B2B scaleups hit the same wall.
Early customers came from the founder's network, not repeatable marketing. That motion stops scaling, so you build a sales team. They close a few deals, but inbound stays flat, win rates drop, and sales cycles stretch out.
What you need is a repeatable system: one that keeps your story up to date, systematically puts it in front of the right buyers with ABM campaigns, and turns hand-raiser intent into revenue.
02The solution
This is what we can build.
Your story is consistent everywhere a buyer runs into it, website, LinkedIn, sales decks, ads. ABM campaigns are putting it in front of the accounts that actually fit your ICP, on the channels where they pay attention. The moment one of them shows real intent, a pricing page visit, a content download, an anonymous company hitting your site, it's flagged and sitting in your CRM before your sales team even has to ask.
03About
Filippo Irdi | Freelance B2B Marketer
Over the past six years, I've built growth and demand generation programs for different B2B scaleups both in-house and as a consultant. As a freelancer now I help companies set up their marketing system and then train their team to run it.
More about FilippoReady to turn your GTM strategy into pipeline?
Let’s turn your ICP, positioning, creative production, and distribution into a working operating system.