About Filippo Irdi

📖 The long version of my story.

If you want more than the polished professional summary, this is the long version: where I came from, what I built, what went wrong, what I learned, and some of the personal experiences that shaped how I work today.

Jul 2025 — Mar 2026 Orderchamp · Amsterdam

👥 Demand Generation & Growth Team Lead

At Orderchamp, a B2B wholesale marketplace with a strong focus on Home & Living, I worked across demand generation, product marketing, and growth. The platform connects more than 7,000 brands with 200,000 retailers and offers over 1,300,000 products. I also led the marketing team through the launch of Orderchamp Cloud, an ecommerce platform that helps brands and wholesalers digitize their B2B sales. The role brought acquisition, positioning, and commercial execution together, giving me a closer view of how marketing decisions connect to the product and the wider revenue system.

Aug 2024 — Jul 2025 Samotics · Netherlands

👥 Marketing Team Lead

At Samotics, an engineering company specializing in condition monitoring for hard-to-reach industrial assets, I led the marketing team and reported directly to the CEO. My main focus was guiding the transition from a lead generation approach to a demand generation strategy, while creating clarity for the team and balancing day-to-day execution with longer-term marketing priorities.

Jan 2022 — Jun 2024 Unmuted · Amsterdam

🎯 Senior Demand Marketing Manager

I joined Unmuted, a leading B2B SaaS marketing agency in the Netherlands, as its third employee. I managed a portfolio of clients and helped build their demand generation infrastructure, owning paid and organic channels, developing ABM go-to-market strategies, and reporting on pipeline and revenue metrics. Working across several companies taught me to separate reusable principles from tactics that only work in one market.

Dec 2020 — Jan 2022 Techleap · Amsterdam

🚀 Growth Marketing Manager

At Techleap, a Dutch organization that supports scaleup founders and monitors the development of the Dutch technology ecosystem, I was responsible for growth marketing and CRM operations. I worked on raising awareness of programmes for Dutch scaleups and owned website performance metrics. It was where I learned to connect campaigns, data, and operational systems instead of treating marketing as a collection of isolated channels.

Personal projects

🛠️ Things I built myself

Projects that gave me room to learn by building the product, brand, operations, and go-to-market together.

2026 Home renovation

🏠 Learning by rebuilding

After Orderchamp, I took a career break to learn some carpentry and renovate my house. The project quickly expanded beyond woodwork: I learned the basics of plumbing, demolished and rebuilt non-structural walls, installed flooring, and handled countless smaller jobs along the way. It was demanding, messy, and so much fun.

Oct 2019 — 2026 Snowboard brand

🥐 Bakedsnow

Bakedsnow is a snowboard brand selling goggles and clothing. It started as a project between four snowboarding friends and grew into a community of more than 300 ambassadors. I loved bringing together advertising, website development, logistics, and physical-product production while selling something rooted in my passion for snowboarding.

Personal project Eyewear brand

🕶️ Uptitude

Uptitude designed and produced optical frames and sunglasses by recycling old snowboards and skis, making every piece unique. I co-founded the brand, built its ecommerce store, represented it at design markets, and developed its B2B distribution. The project taught me how to turn a distinctive product idea into a brand and bring it to market through both direct and wholesale channels.

I also built the supply chain behind the product. We collected broken warranty boards, brought them to a woodworking workshop to prepare the material, and then sent the blanks to an eyewear factory where each frame was cut and assembled. We collaborated with Burton Snowboards and Faction Skis to give damaged equipment a second life as unique eyewear.

Personal activity

🌿 Outside the office

The sports and hands-on activities that keep me moving, learning, and away from a screen.

Snowboarding · Biking Skating · Surfing

🏔️ Outdoor sports

I'm addicted to action sports, so whenever I get the chance, you'll find me snowboarding, biking, skating, or — much more recently — trying to learn how to surf. What keeps pulling me back is the combination of freedom, focus, and progression: repeat the movement, make small adjustments, fall, and try again until something finally clicks.

Betterparks Snowpark shaper

❄️ Building snowparks

I worked as a snowpark shaper for Betterparks. A shaper builds and maintains the jumps, landings, rails, boxes, and lines that make up a snowboard park. We moved and sculpted snow, checked every feature, and repaired the park as weather and daily riding changed its shape. At around 3,000 metres above sea level, we were building what felt like one of the most fun playgrounds on Earth.

Semi-professional Basketball

🏀 Still ball

I played basketball at a semi-professional level. I don't play competitively anymore, but every now and then I still enjoy heading to the playground, picking up a ball, and getting a few shots up.

Reading & listening

📚 Always learning something

The podcasts and books that shape how I think about marketing, products, technology, and everything outside them.

Podcasts Marketing · Product · GTM

🎙️ Learning from operators

I'm an avid consumer of content about marketing, building companies, developing products, and designing go-to-market strategies. I've listened to almost every podcast episode from Chris Walker and Lenny Rachitsky, and I regularly use what I learn to challenge how I approach my own work.

Technical learning Software design

💻 Moving closer to code

As my work moves closer to product and code, I'm deliberately expanding into more technical territory. I recently started reading Design Patterns to better understand the principles behind well-structured software.

Fiction Currently reading

📖 A change of pace

Every once in a while, I step away from business and technology and read fiction. The latest was the classic Three Men in a Boat by Jerome K. Jerome.

🤝 Need a B2B marketer who can turn strategy into execution?

Work with me See what I've built